Place Branding

Jan 5

Why Place Branding?

More and more locations are realizing the benefits to branding their "place" and establishing their location as a special destination, with unique community, business, experiences, landmarks and nature, and offerings.

Place branding:

Accelerates awareness of a city’s purpose and message - to its residents and those considering investing in the community.
Shows the benefits and strengths as communities, and tells your town's special narrative.
Provides the emotional glue citizens need to see and feel the spirit and direction of the town.
Presents a warm, professional and appealing face to the world.

Your brand is more than just a logo. It’s how you think and feel about your town, and how you tell your story. Branding helps to answer what it means to love, work, or visit a place. And telling your brand narrative, both visually and through your messaging, connects the brand to everyone who shares this vision.

It’s important that those involved in building the brand for a place know the “what and why” of their brand, so that they can be good brand ambassadors - by standing behind heir messaging a story, and educating others.

I was recently involved in designing the brand identity and collaborating on the brand strategy and development for my hometown of Madison, NJ. You can take a look at the case study of the town branding project here.