Using Canva to Make Your Business Look More Professional
Creating visuals that look polished and on-brand is essential for small businesses, but not everyone has the time or skills to design from scratch. Canva, a handy and ever-expanding design tool, offers simplicity and customization, but it’s not just about picking templates—you’ll get the best results by mastering a few key settings and techniques.
Why You Need a Blog for Your Business
Blogging is one of the best ways to share your knowledge, engage your audience, and build your business. But where do you start? And how can you make it less time-consuming? Here are some tips to help you find ideas, structure your posts, and make blog writing more manageable.
DIY Graphic Design Pitfalls, and How to Avoid Them
While DIY design can seem like a cost-effective solution, it often comes with hidden pitfalls that can affect your brand’s image and effectiveness. Here’s how to avoid them and keep your designs looking sharp.
Running a Successful Side Gig as a Graphic Designer
My foray as a graphic designer into an e-retail side gig, and finding my pain and passion!
Integrating sustainability into your business
Sustainability - How eco-friendly practices are a win for the environment and for your business, and how you can get started
The Power of a Strong Book Cover Design in Self-Publishing
A professionally-designed book cover sets your book apart when it comes to self publishing.
Understanding file formats and color profiles and when to use each for your logo… and beyond
Demystifying file formats and color codes, to help you understand which to use for your logo, your images, and beyond.
Why you should invest in a new website design
Enhance user experience, improve functionality, elevate your brand, and increase conversion rates with a new website design.
Clear Communication + Strategic Graphic Design = Business Growth
Grow your business through strong communications and thoughtful marketing design
Beyond "Just a Logo" – The Power of a Logo Suite
Your brand is your identity, your first impression, and the key to standing out in a crowded market. As a graphic designer and brand strategist, my approach goes beyond creating a standalone logo. I advocate for a comprehensive logo suite, within a well-thought-out brand identity, and in this blog post, I'll delve into why a holistic branding strategy is essential for your business.
Crafting Engaging Marketing Materials
Marketing is not merely about selling a product or service; it's about creating connections, building trust, and telling your unique story. In this post, we'll explore how strategic graphic design can transform your marketing materials, turning them into powerful tools that not only capture attention but also leave a lasting impression.
Small Business Struggles: How Graphic Design and Branding Services Can Help!
Small business owners often find themselves facing various challenges, or “pain points”. Here are some common small business struggles that can hopefully be less painful when you utilize strong graphic design and branding services.
A Client’s Guide for Collaborating with Graphic Designers
A guide for how to communicate effectively with a graphic designer for your next project. Communicate, collaborate, co-create… congratulate!
Maximizing Your Brand's Impact: A Social Media Marketing Checklist for Small Businesses
When it comes to your brand's presence on social media, the right strategy can set you up for success and save you from some frustration. I’ve selected a few checklist items to help you make sure your social media marketing game is strong and effective.
Why you should hire a graphic designer for your small business
Here's why hiring a graphic designer for your small business is the smartest move you'll make this year.