If you’re just prompting, copying, and pasting without adding your own voice, your branding messages will feel generic and disconnected. AI can help with brainstorming, drafting, or even speeding up content creation—but if you don’t personalize it, your audience will notice.

Your business’s design—whether it’s your website, social media, or marketing materials—says a lot about your brand. Thoughtful and intentional design updates can make your brand more engaging and leave a lasting impression. Here are five impactful design tweaks to help your business stand out.

When it comes to brand strategy, whether it’s deciding on your visual identity, choosing the right platforms to showcase your business, or figuring out how to connect with your target audience, having a roadmap makes all the difference. This is where a strategic approach to graphic design comes in.

Creating visuals that look polished and on-brand is essential for small businesses, but not everyone has the time or skills to design from scratch. Canva, a handy and ever-expanding design tool, offers simplicity and customization, but it’s not just about picking templates—you’ll get the best results by mastering a few key settings and techniques.

Blogging is one of the best ways to share your knowledge, engage your audience, and build your business. But where do you start? And how can you make it less time-consuming? Here are some tips to help you find ideas, structure your posts, and make blog writing more manageable.

While DIY design can seem like a cost-effective solution, it often comes with hidden pitfalls that can affect your brand’s image and effectiveness. Here’s how to avoid them and keep your designs looking sharp.

My foray as a graphic designer into an e-retail side gig, and finding my pain and passion!

Sustainability - How eco-friendly practices are a win for the environment and for your business, and how you can get started

A professionally-designed book cover sets your book apart when it comes to self publishing.

Demystifying file formats and color codes, to help you understand which to use for your logo, your images, and beyond.

Enhance user experience, improve functionality, elevate your brand, and increase conversion rates with a new website design.

Grow your business through strong communications and thoughtful marketing design

Your brand is your identity, your first impression, and the key to standing out in a crowded market. As a graphic designer and brand strategist, my approach goes beyond creating a standalone logo. I advocate for a comprehensive logo suite, within a well-thought-out brand identity, and in this blog post, I'll delve into why a holistic branding strategy is essential for your business.

Marketing is not merely about selling a product or service; it's about creating connections, building trust, and telling your unique story. In this post, we'll explore how strategic graphic design can transform your marketing materials, turning them into powerful tools that not only capture attention but also leave a lasting impression.

Small business owners often find themselves facing various challenges, or “pain points”. Here are some common small business struggles that can hopefully be less painful when you utilize strong graphic design and branding services.

A guide for how to communicate effectively with a graphic designer for your next project. Communicate, collaborate, co-create… congratulate!