Madison Community House Preschool Branding

Client: Thursday Morning Club’s Madison Community House Preschool

Scope: Branding Strategy and Development, Style Guide

New branding package for Madison Community House Preschool. I had the challenge of tying in the association with the Thursday Morning Club, the Women’s Club who runs the preschool, while giving the school their own look to appeal to their individual audience. The logo marks are versatile for different space applications, favicon, simplified versions for limited color printing, and a badge version for signage or other applications where they want to mix it up a bit. Their vibrant color palette will lend itself well to their marketing materials and family communications.

Logo inspiration: When creating this logo for MCH Preschool, I make a mood board for my own purposes, to pull together elements that spark my vision, and then had some additional inspiration:

• The 3 dormers on the historic building that houses the preschool- the Madison Community House give ether triangle and square shape reflected in the logo. And represents the strong foundation of the Thursday Morning Club, their support, and their home at Cook Ave.

• Building blocks - represent play, creativity, learning, growing, innovation, building connections and friendships, motor skills - all components of the MCH Preschool

This combined with a color palette that is energized, playful, fun, stimulating, happy and youthful, and typography that is legible, bold, contemporary, and playful.

Sample application mock ups

Before and After School Child Care- BASCC Program Branding

Client: Thursday Morning Club’s BASCC

Scope: Branding Strategy and Development, Style Guide

The Thursday Morning Club also asked me to develop the branding for their child care program for elementary school students in Madison NJ. They asked me to create a branding system for them that they could incorporate into their communications, that would help raise awareness for their program. Their new brand marks are versatile for different size applications, print and web, and their new color palette will be applied to their communications to create a fresh, vibrant look.