Make an impression with brand consistency
Maybe you're familiar with the Franks Red Hot Sauce campaign- "I put that sh!t on everything!" Well, when it comes to branding, it's not just to represent your business - it's for events, campaigns, personal brands, etc. And you put your branded look on everything - to provide recognition, recall, consistency, and to establish your brand story.
"A brand is a promise. A good brand is a promise kept." - Muhtar Kent.
Make sure your audience knows that your brand is professional, and that you care about your messages as much as your business. Your brand is all the ways that you represent your business or yourself, and the more ways that you can positively reach your clients, the stronger impression they will have of who you are, and the story you want to tell.
Got a new logo? Great! But does it work for you? To put your logo to work, a good place to start is analyzing where you will be using it. Need a store sign? Make sure your logo will work at the right size, and right shape. Will it print well small, will it work in a single color on a promotional item? If it's readable and flexible, you are on your way to showcasing your logo on everything that your clients will view or consume.
Take a look at some examples from Pfeifer Design’s client projects below that show how a consistent, unified, look creates a clear, memorable message when communicating with an audience.
Need help building a consistent, strong brand? Get in touch!
