It’s OK to re-evaluate
Making Strategic Business Decisions: How to Pivot Without Losing Your Brand
So you’ve gone down a path, developed your game plan, gotten assistance in developing your brand, or launching your project. And then—suddenly—you change your mind. Your designer freaks. Ha—no really, your designer freaks. Because they’ve spent all that time analyzing your business, researching your place in the market, assessing your vision and goals, and creating a brand identity that represents your business in a recognizable, consistent way.
They love your curated brand. And so do you.
But then you decide to become a hot dog stand instead of a blowout bar because, let’s face it, it’s what you’ve always wanted.
Now, everyone is freaking out. You’ve put in all this time and energy, and now you need to start over.
Here’s how to take control and make this pivot with purpose—and keep your brand strong through the process.
So you do this.
1. Sleep on it.
Before you hit the reset button, take a moment (or a day). Big decisions are emotional, and it’s important to give yourself the time to process the change.
Ask yourself:
Is this decision a reaction to temporary doubt or a genuine calling?
How will this impact my goals and my brand long-term?
A little distance can offer clarity.
2. Get a Fresh Perspective on Your Vision
Send it out into the universe. Talk to someone else that is not as invested in your vision as you are. Maybe someone outside your inner circle—someone who’s not as invested in your business as you are. Sharing your vision with a neutral party helps you articulate your thoughts clearly.
Can you confidently explain the what, why, and how behind this decision? If so, you’re already taking the first step toward aligning your next move with your goals.
3.Reevaluate, Reinvent, and Revamp With Intention
Whatever you decide, do it with intention, and the assurance that it’s ok. Changing direction isn’t a failure—it’s an opportunity to fine-tune your business into something that truly aligns with your vision and values.
Working with a professional designer makes this process much smoother. They’ll help you determine whether you’re dealing with self-doubt (a natural part of entrepreneurship) or if it’s genuinely time for a fresh start.
4. Collaborate With Your Designer to Move Forward
Once you’ve made your decision, let your designer know—and reassure them it’s not time to panic! A good designer will adapt to your new vision while maintaining the integrity and professionalism of your brand.
Together, you’ll:
Map out your new direction.
Develop a revised visual identity that aligns with your pivot.
Create consistent, eye-catching materials to support your new goals.
Having a professional on your side means you can focus on running your business, while they focus on making it shine.
5. Embrace the Change (and Pass the Hot Dogs!) 🌭
Every business evolves, and every decision brings you closer to building the business of your dreams. Trust the process, trust your designer, and trust yourself. Change is challenging, but with the right support, it’s also empowering.
Why Strategic Branding Is Key to Your Business’s Success
As a professional graphic designer, I specialize in helping small business owners like you navigate big decisions with confidence. From crafting initial brand identities to supporting rebrands or pivots, I’m here to make sure your business looks professional, consistent, and unforgettable.
If you’re considering a change—or simply want to make your brand stronger—let’s talk! Together, we’ll make sure your business stands out, no matter the direction you take.
Hi! I’m Kris, The creative mind behind Pfeifer Design. With a dedication to detail and expertise in web design, graphic design, and branding, I bring personalized attention and a holistic approach to my creative services. I can help you to feel confident in your brand message, reach your desired audience, and grow your business. Let's talk about your next project and bring your vision to life!
