Your brand is your identity, your first impression, and the key to standing out in a crowded market. As a graphic designer and brand strategist, my approach goes beyond creating a standalone logo. I advocate for a comprehensive logo suite, within a well-thought-out brand identity, and in this blog post, I'll delve into why a holistic branding strategy is essential for your business.

So you've gone down a path, developed your game plan, gotten assistance in developing your brand, or launching your project. And you change your mind. Now what?

Vector art is essential for sharp, scalable designs that look professional at any size—perfect for logos, t-shirts, and signage. Learn why vector files like .ai, .eps, and .pdf are a must for your business and how they differ from raster images.