Timesaving Tip- Know your file format

I'll take a vector eps with a jpg for FB, and a png for the website on the side... Is this a new In-n-Out Burger secret order? No. This is a reality if you just got a new logo or image created for your business, and are faced with the task of now using it, and using it correctly. So many names, so much confusion, I just want to post it to Instagram already- what do I do? It's important to use the right file, in the right place, or your fresh spanking new logo can go from perfect to pixelated in a hot minute.

Some common file formats, and what they are used for:

Web use: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If the images are for the Web or online, use JPEG, PNG, or GIF. (72 dpi versions). Why? You want the fastest loading file, in the smallest file you can use, to be internet friendly, but still crisp and legible. A png will have a transparent background- yeah- it gets a bit trickier- we are here to help in those circumstances!

For Print:

use .EPS (Vector), .PDF (Vector) or .TIFF (300dpi).⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you want to keep a version that remains editable, choose your software’s native file format (for example, .ai if done in Adobe Illustrator). What's a vector you ask? It's a file that can be scaled from a tiny promo product imprint on a pencil, to a giant banner, and still maintain it's look and integrity- no pixelation, because it's made up of points and curves that can be infinitely scaled without losing resolution (clarity and integrity of the image). Raster files on the other hand, like a jog, are composed of the colored blocks commonly referred to as pixels. You blow up a pixel, and it gets- pixelated looking... not a good thing.

If you want to supply a file to a printer use a .PDF (press quality) or .EPS

Still confused, or just don't want to become a design jargon expert? I get it, and I do actually "get" it - the jargon that is- and am here to help!