Small business owners often find themselves facing various challenges, or “pain points”. Here are some common small business struggles that can hopefully be less painful when you utilize strong graphic design and branding services.

A guide for how to communicate effectively with a graphic designer for your next project. Communicate, collaborate, co-create… congratulate!

When it comes to your brand's presence on social media, the right strategy can set you up for success and save you from some frustration. I’ve selected a few checklist items to help you make sure your social media marketing game is strong and effective.

Here's why hiring a graphic designer for your small business is the smartest move you'll make this year.

Some helpful tips about making and viewing mood boards for branding, website, or design projects:

You have a brand new brand, or one that’s been going to work for you for a while. You know that new eyes on your marketing materials or website can mean new customers. So what do you do to get your audience curious? Here are 4 ways you can draw attention to your brand and get noticed by your target audience.

Vector art is essential for sharp, scalable designs that look professional at any size—perfect for logos, t-shirts, and signage. Learn why vector files like .ai, .eps, and .pdf are a must for your business and how they differ from raster images.

An example of a series of branded ads for a business, that provide recognition with your audience, and keeps you in mind for your services.

Pfeifer Design Branding process