Why you should hire a graphic designer for your small business
Who, me?
Thinking of designing your business graphics all by yourself? Before you embark on this perilous journey armed with just your laptop, Canva if you’re savvy, and a can-do attitude, let me share some insights. Here's why hiring a graphic designer for your small business is the smartest move you'll make this year.
1. The Clip-Art Crisis:
Sure, that 1999 clip art of a grinning sun wearing shades was the bomb back in the day. But trust me, your customers won't appreciate it when they see it on your 2023 marketing material, or your logo looks just like the next girl’s/guy’s. Graphic designers have access to a vast array of contemporary visuals and understand the importance of creating a modern, polished image for your brand. Say farewell to the outdated and embrace designs that reflect the current aesthetic landscape.
2. The Font Fiasco:
Ever tried to pick the right font and ended up with something that looked like a ransom note? Graphic designers are font whisperers; they know the difference between Montserrat and Comic Sans and can guide you to the path of typographic righteousness.
3. Color Catastrophes:
Are you selecting colors and finding yourself with a psychedelic mess that's more chaotic than chic? It happens. Graphic designers are color connoisseurs; they know how to create a palette that's appealing and appropriate, and says 'professional' rather than 'taste the rainbow.' Picking colors isn't just about what looks good together; it's about conveying the right emotions and messages. Graphic designers delve into the psychology of color, helping you create a palette that resonates with your audience and aligns with your brand identity.
4. Procrastination Predicament:
Let's face it, between managing your business and trying to master Photoshop/Canva/Social Media Reels/whatever the new tech is…., your DIY project might never see the light of day. Graphic designers speak this language, are constantly working with deadlines, and can turn your visions into reality faster than you can say "Why did I ever think I could do this myself?"
5. Branding Blunders:
Your brand is the face of your business, and you wouldn't send it to a networking event with spinach in its teeth, would you? Graphic designers specialize in creating consistent, polished branding that makes your business shine. This “shinyness” takes time, a thoughtful approach, and research into your market, target audience, and business, collaborating with you to make it a true representation of who you are.
6. The Social Media Snafu:
Posting pixelated images on social media? Oh no, sweet DIY’er, that won't fly. Graphic designers know the right dimensions, resolutions, and formats to make your online presence pop. And can assist you with your social media strategy, to ensure that your online presence and messaging are in sync with your brand.
So, there you have it! Before you embark on the treacherous journey of DIY graphic design, remember that a graphic designer is like a superhero for your brand, rescuing it from the clutches of doom! Hey, I jest— I know many small businesses do a really great job and need to wear many hats. I also fully realize that dollar has to do some stretching, especially when just starting out.
Investing in professional graphic design isn't just a cost to budget for in your business; it's a strategic choice. Consider a graphic designer as a strategic partner. Their expertise and eye for design can provide a level of professionalism and impact that might be challenging to achieve on your own. Entrusting your brand's visual identity to a professional ensures a level of finesse that DIY attempts may lack.
A well-designed brand isn't merely about aesthetics; it's an investment in your business's credibility and long-term success. As you navigate the challenges of starting and growing your business, think about the lasting impression a professionally designed brand can leave on your audience.
So, invest wisely in the areas that matter most. I often recommend to my clients that they do some business strategy, considering not only the immediate needs but also the rollouts. The “who, what when, where, why, and how”. It’s easy to get tied up with the day-to-day, putting out fires, and meeting all of the demands put on you. I partner with small businesses to help identify their needs, making strategic choices and well-executed plans. I probably can’t choreograph your next viral tik tok dance, but with the knowledge and skills I have built through years of working with clients, I am here to assist you and guide you away from the common pitfalls that DIY design might unintentionally bring, ensuring your business visuals reflect the polished and professional image you desire. Let’s get going!
Kris
