Wondering if you need a logo as a solopreneur or service provider? Discover when to invest, how logos fit into brand strategy, and what to prioritize first.

A strong brand is built on consistency between messaging (your brand voice) and visuals (how you present yourself). When these don’t align, your audience feels disconnected, and your marketing loses impact. Here’s how to fix it.

The customer journey is the series of steps someone takes from first noticing your business to actually engaging with you—and ideally, becoming a loyal fan. Here’s how to carefully guide it.

Maintaining a stress-free but productive mindset for your small business to take advantage of the downtime, with a strategic approach.

When it comes to brand strategy, whether it’s deciding on your visual identity, choosing the right platforms to showcase your business, or figuring out how to connect with your target audience, having a roadmap makes all the difference. This is where a strategic approach to graphic design comes in.

Small business owners often find themselves facing various challenges, or “pain points”. Here are some common small business struggles that can hopefully be less painful when you utilize strong graphic design and branding services.

Here's why hiring a graphic designer for your small business is the smartest move you'll make this year.

Pfeifer Design Branding process